About us

For over 20 years, A-life has been leading the way in children’s health and wellbeing. We’ve worked with thousands of schools across the UK, delivering hands-on workshops that make fitness, health, and mental wellbeing not just understandable—but actually fun. 

We understand that modern family life is busy. Screens are everywhere. Time is tight. But we also know this: habits are formed early, and often at home.  Our A-life Store provides families the tools, products, and resources to raise healthier, happier kids… together.

Welcome to the A-life Store

This isn’t just another wellness shop. It’s a go-to space for parents, homeschoolers, and families who want to make health simple, fun, and part of everyday life.

From online programs to physical products, everything here is created by people who know the challenges — and know how to help families thrive.

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Our Secret to Success

We’ve spent over two decades in schools, testing what works. And the formula is simple: make healthy habits easy, fun, and consistent.

Our success comes from understanding real families. We create & source resources that slot into your life - tools that help your family move, learn, and feel better together.

Our Purpose

We believe every child deserves the chance to develop healthy habits for life. But here’s the truth: kids don’t form habits in isolation. They watch, learn, and copy the adults around them.

That’s why everything we offer is built for families — not just children. We’re here to support the whole household in making small changes that lead to big differences. Whether it's a 5-minute movement break, a screen-free challenge, or a resource to boost mental wellbeing — we’ve got you covered.